Design Thinking for Services
Learn how to effectively present concept directions through various different iterative processes in order to validate parts of the concept. Gain skills in research techniques, low-fidelity prototypes, and concept validation.
Workshop Dates: June 10-14, 2019
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Keywords: Strategic, digital, physical
Description:
“Do not seek praise. Seek criticism.” –Paul Arden-
Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days where practicality meets theory. The main framework will be around understanding the problem, defining the opportunity areas, how might we explore as many ideas as possible, prototyping in the best form possible around the part of the concept you need to test, validate through rapid experience prototype and learn from your results, and most importantly having FUN!!!
Rapid experience prototyping is the process that enables you to quickly iterate and communicate aspects of your concept to various stakeholders (colleagues, clients, developers), in order to gain valuable feedback as early as possible so you can move on to concept validation. This can take many forms, and over the week we will be exploring different ways and fidelities of how to use this within a service design brief.
Starting with an overarching main theme, the first day will be around understanding the problem and supplying a toolbox of methods to be implemented each day, then you will break into short design sprints that will end with a presentation of each learning from the rapid experience prototyping and a reflection to bring forward into the next day.
Learning expectations:
Participants will:
- Learn how to implement different service design tools in different contexts.
- Use various research techniques to get a more in-depth understanding of the context
- Formulate your analysis into design challenges and facilitate a free brainstorm
- Transition ideas into concepts using user scenarios
- Improve teamwork
- Improve communication of concepts
- Employ rapid experience prototyping methods through scenarios (not features) and their affordances
- Document and communicate the design process
Prerequisites:
None.
Faculty
To be confirmed
