Designing for Behaviour & Impact
Learn how to incorporate an understanding of people’s behaviors into the design process and create solutions that have a measurable impact.
Workshop Dates: July 23–27, 2018
Also at CIID Summer School Kochi, India!
Keywords: Human-centered design, behavioral science, behavioral economics, biases, impact
Description:
The Design for Behavior & Impact workshop will follow CIID’s “learning by doing” philosophy and “people-centered” approach to introduce students to behavioral science through the lens of interaction design. The workshop will investigate how a behavioral research and design process can help interaction designers gain a better understanding of people's decision-making processes and create products and services with higher rates of adoption and usage.
Learning expectations:
Participants will:
- Gain an improved understanding of how behavioral biases affect the decision-making process of the people you are designing for.
- Learn methods to apply behavioral science to your design process so that your products and services result in better outcomes for your business and your customers.
- Learn methods to help you measure the behavioral outcomes of your design choices and the impact of your choices on the people you are designing for.
Prerequisites:
None.
Faculty: Adam Little and Alexandra Fiorillo
Where: United Nations City Copenhagen
Participants: People from all over the of the world. All backgrounds are welcomed.
Language: All courses are taught in English
Fee: 7.300 DKK / 980 EUR per workshop. 10% student discount!
Schedule: The workshops generally run from Monday to Friday, from 9 am to 5 pm. Tuesday and Friday’s activities will run until 7 pm.
Enrol now: There is a maximum number of 20 places available for each workshop, first comes first served. Enrolment will be closed when the workshops are full.
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