Foodtale
Foodtale is a health care app that helps people who live outside of the 3.11 disaster area in Japan understand if their food has been affected by radiation by showing farmers and product's information in an organic way.
Research
Six years have passed since a huge earthquake and tsunami struck the Tohoku region in March 2011, killing more than 16,000. It also caused a large radiation leakage.
There is still a big problem among people in Japan - psychological anxiety. The stress from psychological anxiety is much greater than damage to the body by radiation. In fact, the organization about radiation, such as UNSCEAR, ICRP, RERF, WHO says radiation levels measured to date in other countries are far below the degree of background radiation that most people are exposed to in everyday circumstances. Scientifically, there is no significant influence other than the close range radiation exposure. Nevertheless, people feel anxiety about radiation issue. People suffer from the stress longer than the half-life of radiation.
Solution
This app aims to solve the problem called “買い控え-Kaibikae,” which means people should avoid buying foods from the disaster area. 16% of Japanese is doing “買い控え-Kaibikae, ” and this causes huge economic shock.
To solve this, the app gives us useful information about foods and offers both producers and consumers to an opportunity to communicate with each other in an organic way. This prototype was created in Sketch and Flinto.
