With the increase in the number of dating apps, a kind of cyber bullying has also been increasing. Especially for apps focused on the LGBTQIA+ community, often users get body shamed, receive racist slurs, etc.

Kindr serves as an intervention for people to pause and reflect on their actions before sharing harmful and hateful comments. This intervention wishes to address some cognitive biases such as: Intention-Action gap - Reminding them of their intention, making it possible for the user to act when the intention is the freshest and creating a specific plan of action with monitoring built in, Status Quo Bias - Asking the users to explicitly make a choice and make it easy for users to see that there are alternatives and Identity Bias - Priming the most relevant identity for the decision or action, at the moment of choice.

Kindr makes users pause and think before sending hateful messages with prompts to make them aware of the consequences of their actions and gives them an opportunity to cancel these messages. The idea is a play on the blue “verified profile” badge on social media platforms such as instagram which is seen as a trusted source. Deriving from that blue badge the “kindr” verified profile interventions aims to remind users that a real person is reading the message on the other side of the screen and one should consider to be kinder and more thoughtful when messaging someone., It also includes examples of pre-crafted prompts that one has the option to share in hopes of making dating apps more friendly and inclusive.