Kitchen Safari is an app designed to transform family mealtimes into moments of play and learning between parents and their children.

The app takes kids and parents on a scavenger hunt throughout the home. They get clues to search for objects in their kitchen, quizzed on nature facts, prompted to act out different animal behaviors with interactive filters.

Kitchen Safari also leverages some of the effective social media elements (e.g. filters) to teach children about animals and facilitate quality family time.

The team explores ways to reduce Millennial moms’ screentime and make a smoother transition between meal and play time, a moment when both moms and their children often use social media together.

The design process started by identifying core cognitive biases (i.e. Channel Factors, Identity Bias, Reciprocity Bias) to better understand mothers’ phone usage. Behavior design strategies  inspired solutioning for our two users, moms and their children, and helped the team think about subtle nudges that could help transform family meals in easy, impactful ways.