This #art could be in a Contemporary Gallery
It’s a reality, social media applications are designed to develop addictive patterns making them really effective and hard to avoid. Now with the pandemic caused by Covid-19, our daily routines became in an endless scrolling and refreshing the news feed of those popular applications, making every day an lonely and boring loop.
In fact, a study revealed that 60% of teens between the ages of 13 to 17 consider that spending too much time online is a big problem facing their peers and 41% of them spend too much time in social media.
What I did:
With this course of Design for Behavior and Impact, I explored the following scenario to design an intervention:
- Teenagers spend several hours consuming Social Media content.
- Cultural experiences are not on the top 5 priorities while making plans.
- They have Choice Overload & Choice conflict.
- A teenager lying on bed watching Tik Tok videos in a infinite scrolling loop
—This #Art could be in a Gallery— is a provocation to inspire and challenge teenagers to switch from passive social media consumers to active creative producers of contemporary and easy artwork, allowing them to become more critical among their friends.
Understanding this working framework, I asked 3 people to take 3 random mundane objects and make a sculpture. The outcomes are hilarious because “art is fun” and lately those videos were shared on social media platforms and made the provocation effective among the artistic community and creating an open invitation to the Museum of Contemporary Art in Costa Rica (MADC) to generate virtual interventions like these to engage with the young population in Costa Rica.
Behavior design is an amazing field to explore, complex to understand at the beginning but with a high potential to create impact and iterate fast.
Ale Segura | alsebu.com
