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Trash Tub

Student: Ranjan Prasad Rajguru  ·  Year: 2020  ·  Course: Designing for Behavior and Impact

The Problem Area: Throwing trash on road while driving.

Hypotheses:
Throwing trash from their vehicle does not require extra effort, no accountability,
They see other people on the road doing the same thing

The Intervention Concept:
As cars stop at signals, we can have trash management assistance system
that can come up to your car and collect the trash that you might have.

Behavioural Design Strategies:
Hassle Factor
Reduce or simplify the process, Make information more visible,
Trigger a specific behaviour through cues, Remove the obstacle in the the process

Social Proof
Stay away from negative social proof, Show potential benefits of specific behaviour

Present Bias
Use time constraint to induce action

Potential Behavioural Outcomes
Over time as vehicle commuters would be aware of designated spots to throw trash that are on the way and
where they would most likely have to stop(at signals) they would slowly avoid form throwing trash on the road.

 

 

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