Veguits is an app that nudges users with easy and fast veggie/fruit-based recipes, half an hour before their mealtime. It is designed for busy people that want to change their eating habits into a veggie/fruit-based diet, but lacking the knowledge to do so. The behavioral hypothesis of the target market is that they usually ordered fast food from Uber Eat because it’s fast and it’s a no-brainer option. They also seldom prepare their own veggie-based dinner because they don’t know how to make a delicious one.

To use the app, first, set your mealtime schedules, and set the nudging time. After setting the initial mealtime, 30 min before each of your mealtime, the app nudges you with a question prompt, asking what ingredients you have with you. Based on the things that you have, the app suggests some easy and fast recipes. You can also browse by category or use the search function.

Veguits was developed using behavioral design strategies to create a small intervention that hopefully could drive a change in the behavior of the users. The biases in play include Hassle Factor, where the app tries to reduce or simplify the process of making healthier meals, Availability bias, making the desired information of healthy meal recipes more accessible, and try to close the Intention-Action Gap by reminding users of intentions every half an hour before the mealtime.

Several key learnings from the course were using the step-by-step behavior design framework in approaching a problem, using behavioral mapping diagram and behavioral hypothesis to begin the research before doing user testing, using the 3-color behavior cards to craft the behavioral design strategies, and finding intervention moment.